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The Non-Negotiable Trade Show Playbook
Start with The Non-Negotiable Trade Show Playbook. It's free, it's straight to the point, and it'll change how you think about your next show.
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Trade Show Strategy for Business Aviation
It's time to stop showing up with a tablecloth and hoping for a handshake.
Trade shows are too big of an investment, in time and money, to let hope be the strategy.
Let's talk shopWho it's for
For small and medium-sized teams, whether you're heading to NBAA or a local regional event.
How you show up matters. And everything has to be tied together, from the first handshake to the lead you capture to how you follow up when the show is over.
After every show
Sound familiar?
- You left a show wondering if it was a total waste of time.
- You have no idea what actually happened out there.
- You're already dreading the 752 emails and four fires waiting for you back home.
- You're a little embarrassed of the swag.
And somehow, you're still the one responsible for showing ROI.
What we do together
We start with your why.
What does success actually look like? A packed booth? A certain number of qualified leads? Meetings with a short list of VIPs? We define it before anything else.
From there, it depends on what you need. Sometimes it's updated collateral or a new backdrop. Sometimes it's the full picture: pre-show outreach, booth activations that actually draw people in, lead capture, and a follow-up plan that's ready before you ever pack your bag.
Either way, it's all tied back to real ROI.
What momentum looks like
You walk onto the show floor knowing exactly why you're there.
Your team knows their roles. Your VIPs already have meetings booked. Your follow-up is built before the carpet gets rolled up.
And when your boss asks if it was worth it, you have an answer.
Own it in-house
Every show shouldn't start from scratch. Want your team running the playbook on their own, show after show? That's what Team Training is for.
Yes. Walking the floor with a plan can be just as valuable as exhibiting. Sometimes more.
The earlier, the better. Some game plans can come together quickly, but a few months of lead time gives you room to truly strategize and get your outreach in motion before the show.
Yes. But only when it ties back to your goals. No more pens for the trade show vultures.
We define it before the show, not after. Then we build the lead capture and follow-up to track it.
Your next show is closer than you think. Let's make it count.
No pitch deck, no discovery fee. You tell me what isn't landing and I tell you straight whether I'm the right person for it.
Message received.
Thanks for reaching out. I read every one of these myself and I'll follow up personally, usually within two business days. If it's urgent, call me at 864-270-1790.