Print and Digital Ad Strategy
Aviation Advertising Strategy, Print and Digital
Print or digital. Where do you start, where do your dollars go, and what do you even say once you're in?
Let's figure it out before you sign the insertion order.
Let's talk shop
Who it's for
For marketing teams juggling everything else on their plate, now staring down a big ad spend.
Maybe you're still deciding where your dollars should go. Maybe you already signed up and now you need to figure out what to say, how to say it, and how it should look. Either way, that's where I come in.
Ad season
Sound familiar?
- The media kit landed in your inbox and every publication says they reach your exact audience.
- You signed the contract. Now the ad is due Friday and you're staring at a blank page.
- You ran the same ad for a year because nobody had time to make a new one.
And when leadership asks if it worked, you're not sure what to tell them.
What we do together
I've been on your side of the table.
I've placed print and digital ads across the industry, from AIN and AvBuyer to BeechTalk banners and AEA newsletters. I've written the copy, designed the creative, and managed the budget.
So we start with strategy. Who are you trying to reach, and where are they actually looking? Then we decide where your dollars work hardest.
From there, I take it from concept to copy to design, so your ad actually says something worth stopping for.
What momentum looks like
Your ad dollars go where your buyers are, not where the sales rep was most convincing.
Your ads look like you, sound like you, and stand out on the page.
And when someone asks what you got for the money, you have an answer.
Own it in-house
Ad buys come around every year. Want your team making smart calls on where to spend and what to say without starting over each time? That's what Team Training is for.
Depends on who you're trying to reach. Most aviation companies need a mix. The trick is knowing which does what.
Yes. If the placement is already set, I can jump straight to copy and design.
We decide what success looks like before the ad runs, then build in a way to track it.
I know how media kits and rate cards work from years on the buying side, so I'll help you ask the right questions before you sign.
Your ad budget is too big to guess with. Let's put it to work.
No pitch deck, no discovery fee. You tell me what isn't landing and I tell you straight whether I'm the right person for it.
Message received.
Thanks for reaching out. I read every one of these myself and I'll follow up personally, usually within two business days. If it's urgent, call me at 864-270-1790.