A Little About Me
I Know What You're Carrying
If you're the one person marketing team, or the two or three people trying to be a whole department, I get it. I've sat where you're sitting. Trying to figure out what to prioritize with no budget, no headcount, and no one to ask when you're stuck. It's exhausting in a way most people outside marketing don't understand.
I spent 12+ years building marketing from the ground up inside business aviation. Just me figuring it out as I went, the same way you're probably doing right now.
From the field
What I kept seeing
The story was always there.
Nobody had time to tell it.
Somewhere along the way I noticed the same story everywhere I looked. Good companies, strong products, teams that knew their business inside and out. But nobody inside the building had the time or the background to turn that into a marketing function that actually worked. So the story stayed untold, or it got outsourced to someone who had to learn the industry before they could even start helping.
Where I come in
Built inside your company,
not rented from outside it.
That's the gap Define Co. fills. Someone who already knows this world, sitting next to you while you build something that lasts inside your own company.
Outside of my work, I'm a wife, a mom, and a believer. That's the lens everything runs through, including how I built this business. I'm not trying to make myself indispensable. I want to leave things better and stronger than I found them. That's the whole goal.