Define Co.
Define Co.
864-270-1790 emily@defineco.studio

Resources

Deep dives for teams doing it themselves.

Long-form breakdowns on strategy, trade shows, content, and building marketing that lasts inside business aviation.

Never gated

No email required, no strings attached. Just good information, shared freely, so we all get a little better one step at a time.

Latest

NBAA-BACE at the Las Vegas Convention Center West Hall

Trade Show Strategy

The Non-Negotiable Trade Show Playbook

Hope is not a strategy. A four-part plan for before, during, and after the show, plus a checklist to put in your bag.

Read the full piece
Arms full of aviation magazines, a planner, and a phone

Self-Audit

The Overwhelmed Marketer's Audit

Five sections. Twenty questions. About 10 minutes. Score where your marketing actually stands and find out exactly where the leak is.

Take the audit

Ready When You Are

Let's Talk Shop

Reach out directly. No forms, no funnels.