Define Co.
Define Co.
864-270-1790 emily@defineco.studio

Social Strategy and Growth

Social Media Strategy for Aviation Companies

Social shouldn't feel like a second part-time job.

Let's build it right so posting starts giving you traction, not stress.

Let's talk shop
Hands typing on a laptop

Who it's for

For the person already taking care of everything else.

Maybe you're too busy. Maybe you're not sure where to start. Organic or paid, it all feels daunting. You don't need more noise. You need a simple game plan that gets traction fast.

Overheard at every hangar

Sound familiar?

“I don’t have time for social media.” “I don’t know what to post.” “Is it even worth it?” “Nobody’s buying an airplane in the DMs.”

Social feels like a time suck, and you're either overwhelmed or ready for a crash course.

Emily working on a laptop on a white sofa

What we do together

It doesn't have to be a chore. It just has to be a plan.

We pick the right platform. We nail down your voice so everything sounds like you, not a robot. Then we find a rhythm you can actually keep.

Here's why it matters. Social is a long game, and buyers are getting younger. They're vetting you online before they ever pick up the phone. The companies that show up consistently now will be miles ahead of the ones who wait.

What momentum looks like

Consistency. The right audience. Knowing what's actually working.

It's batching content instead of scrambling for a post every morning. It's a couple hours a week on social, not a couple days.

Hands typing on a laptop beside a coffee table with a phone, a mug, and a notebook

Own it in-house

The goal isn't for you to need me forever. Want your team running social with confidence on their own? That's what Team Training is for.

Learn about Team Training

Questions I get

If yours isn't here, ask it.

Ask me something else

For most of business aviation, LinkedIn is where the decision makers are. But we'll look at where your buyers actually spend time before we pick.

Usually both, but not at the same time right out of the gate. We build the foundation first, then put money behind what's already working.

Less than you think. Consistency beats volume every time.

Yes, at first. But the goal is a plan your team can run on their own, so it keeps working long after I'm done.

Your buyers are already scrolling. Let's make sure they find you.

No pitch deck, no discovery fee. You tell me what isn't landing and I tell you straight whether I'm the right person for it.

Message received.

Thanks for reaching out. I read every one of these myself and I'll follow up personally, usually within two business days. If it's urgent, call me at 864-270-1790.

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